 
  All the business, technical, and operational tools you need in one place to launch your own branded IoT product.
All you pay is the price of the module itself.
Eliminate the time and cost for in-house development of an IoT platform and concentrate on your product’s features.
Our modules come certified and compliant, saving you time and effort during your product development process.
Leverage Shelly’s established sales channels to jump-start your new product and expand your market reach.
Third-party smart modules can be easily replaced with a Shelly X module, without changes to your hardware design or MCU firmware.
Shelly is recognized worldwide for its reliable smart devices, robust cloud platform, and extensive integration capabilities.
Second-line customer assistance for issues related to the smart capabilities of your product.
Shelly Cloud will always be free for you and your end customers. Based in the heart of the European Union, it adheres to relevant regulations, such as GDPR and the Cyber Resilience Act (CRA).
Your smart product, built with Shelly technology, is fully functional without the cloud - the user can use Home Assistant.
Your product works out of the box and does not require a hub or gateway to operate - it can be directly added to home automation platforms or cloud solutions.
You have the flexibility to connect your product to your cloud infrastructure, to use Shelly Cloud, or both. The support for multiple integration protocols allows you to connect up to 5.
Your customers receive full access to the Shelly Smart Control mobile app, free of charge on all platforms.
Shelly provides free over-the-air (OTA) firmware updates for its modules, and optionally for your MCU as well, ensuring long-term performance, security, and feature improvements.
Supported by:
Your customer can set schedules and conditional actions, including time-based triggers like sunrise/sunset. This allows your users to automate behavior directly on the device, even without internet or cloud connectivity.
Shelly's firmware platform drives 23M+ devices of 20+ product types across the world. By building on our firmware, your product gets the benefits of a proven technology out of the box, right from day one.
Gain fine-grained control over the update process, with support for OTA updates for your MCU.
Add custom features to your product with JavaScript-based services - extending Shelly firmware without rebuilding it.
Your smart product can be accessed and controlled via MQTT, WebSocket, Webhooks, UDP, BTHome, and BLE - all through a standardized RPC API with secure, controlled access.
The portal allows you to track your products, featuring analytics on device activity and geographic usage, diagnostic tools for troubleshooting and customer support, and new product development - all within a single platform.
Customer apps, systems, and home automation platforms can interact with your product through open, well-documented, and secure APIs over HTTP, WebSocket, MQTT, UDP, and Bluetooth.