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Discover the features of the Shelly X platform

All the business, technical, and operational tools you need in one place to launch your own branded IoT product.

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Business benefits

No hidden fees

  • No royalty fees
  • No subscription fees
  • No maintenance fees
  • No cloud fees

All you pay is the price of the module itself.

Faster time to market

Eliminate the time and cost for in-house development of an IoT platform and concentrate on your product’s features.

Certification and compliance

Our modules come certified and compliant, saving you time and effort during your product development process.

Shelly sales channels

Leverage Shelly’s established sales channels to jump-start your new product and expand your market reach.

Drop-in replacement

Third-party smart modules can be easily replaced with a Shelly X module, without changes to your hardware design or MCU firmware.

Brand recognition

Shelly is recognized worldwide for its reliable smart devices, robust cloud platform, and extensive integration capabilities.

Customer support

Second-line customer assistance for issues related to the smart capabilities of your product.

Operational features

Always free Shelly Cloud

Shelly Cloud will always be free for you and your end customers. Based in the heart of the European Union, it adheres to relevant regulations, such as GDPR and the Cyber Resilience Act (CRA).

Local-only operation

Your smart product, built with Shelly technology, is fully functional without the cloud - the user can use Home Assistant.

No hub required

Your product works out of the box and does not require a hub or gateway to operate - it can be directly added to home automation platforms or cloud solutions.

Your own cloud

You have the flexibility to connect your product to your cloud infrastructure, to use Shelly Cloud, or both. The support for multiple integration protocols allows you to connect up to 5.

Always free mobile application

Your customers receive full access to the Shelly Smart Control mobile app, free of charge on all platforms.

Always free OTA updates

Shelly provides free over-the-air (OTA) firmware updates for its modules, and optionally for your MCU as well, ensuring long-term performance, security, and feature improvements.

100+ home automation systems and voice assistants

Supported by:

  • Google Home, Amazon Alexa, Samsung SmartThings
  • Home Assistant, OpenHAB, Hubitat, Homey
  • and many more.

Schedules and actions

Your customer can set schedules and conditional actions, including time-based triggers like sunrise/sunset. This allows your users to automate behavior directly on the device, even without internet or cloud connectivity.

Proven platform

23M devices run on our platform

Shelly's firmware platform drives 23M+ devices of 20+ product types across the world. By building on our firmware, your product gets the benefits of a proven technology out of the box, right from day one.

Over-the-air updates

Gain fine-grained control over the update process, with support for OTA updates for your MCU.

Your product features

Add custom features to your product with JavaScript-based services - extending Shelly firmware without rebuilding it.

Multiple integration protocols

Your smart product can be accessed and controlled via MQTT, WebSocket, Webhooks, UDP, BTHome, and BLE - all through a standardized RPC API with secure, controlled access.

Manufacturer portal

The portal allows you to track your products, featuring analytics on device activity and geographic usage, diagnostic tools for troubleshooting and customer support, and new product development - all within a single platform.

Connectivity

  • dual 2.4 GHz Wi-Fi
  • Wi-Fi range extender
  • Bluetooth 5.0 with Low Energy support
  • BLE gateway for other devices

Security

  • mTLS and user certificates
  • password-protected access
  • TLS/SSL encryption for MQTT
  • Webhooks and WebSockets

APIs

Customer apps, systems, and home automation platforms can interact with your product through open, well-documented, and secure APIs over HTTP, WebSocket, MQTT, UDP, and Bluetooth.

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